Photography Business

If your images are a very good standard and you are making a few quid from a few jobs on the side, maybe its time to consider taking the plunge of entering the world of the professional. Before you start you need to take a look at what is involved in running your own business and learn how to promote it properly.

If no one knows about you no one will give you work as a photographer and no one will buy your images. The following article is a guide to setting up a photography business and the promotion that will be needed to succeed.

For any individual or group setting up a photography business the first and most important area to cover is promotion and marketing. This is the key to success and the more marketing you do the higher the chance that you will succeed.

Once you have set up a business with your accountant, the first thing needed is to create business cards and promotional material. This material should have all your photography details and the services that you offer. Place as much promotional material as possible in local businesses.

Local businesses will nearly always help if you are not competing with them. This is a great form of free advertisement. Many supermarkets have notice boards and allow local businesses to use them. Libraries will always let you put up some type of advertisement. And, of course the web is an escalating place for self-promotion.

Most businesses have a website and your business will look more professional with one. Your website does not have to be too large, five or six pages may be large enough but do have the following pages: contact page, services page, and a portfolio page.

Depending on the type of photography you do, I would advise that you hold regular galleries if you sell prints. This will lead to sales and may also give you free advertisement in your local press.

Many new businesses today advertise in their local newspaper. My advice to you is that if you are using this medium be careful, as it is a costly means of marketing and you could spend a lot with very little in return.

It is very important to keep records of every thing you do. Try to find out from clients where they heard about you. This will help you to understand what type of marketing work best.

Don’t ever take on a job that you cannot do. This will give you a bad name and harm your business. Word of mouth will help your business and in some cases this could be the best means of getting work.

Every business needs to make a profit. One of the most important items to work out with a new photography business are the rates that you are going to charge. If you are too expensive you won’t get work. If you are too cheap your business may struggle. Before you do a job you must take everything into account, and make sure that you are charging enough to cover costs, have a wage, and make some profit.

Canon Rebel T3i For Macro Photography – 4 Helpful Hints

Are you ready to dive into macro photography with your new Canon Rebel T3i? Macro, or close-up, photography is at the top of many “I want to learn how to do this” lists, but, for some reason, it gets pushed to the back burner. Well, there is no time like the present to get started. And, the good news is that with your T3i, it is easier than ever before.

If you have a dedicated lens for these pictures, great. However, if you don’t own one of those expensive lenses specifically made for close-up work, have no fear, extension tubes are here! Almost any lens can qualify for this chore if you have a cheap set of extension tubes. Basically, they extend the distance from the lens to the sensor so you can move your camera closer to the objects you are photographing.

One of the best things about taking extremely close pictures of objects is the detail that is revealed. There are facets of nearly every subject that are not normally noticed by people at a casual glance. But take a close up shot and you will experience many OMG moments.

On a personal note, yours truly actually became hooked on photography when I took my first macro shot with an old point and shoot camera. As nearly everyone else who makes this discovery, I took pictures of every bug and flower that I could. I didn’t realize that there are so many other interesting subjects to shoot in the tiny world of close up photography. There are buttons, zippers, door knobs, human eyes, animal eyes, and the list is infinite. The only limitation is your imagination.

Now that you are convinced to get started, here are a few hints:

*Start shooting. This seems quite obvious, but most of us tend to get bogged down with the learning process. Yes, there are many classes and tutorials available online and off line, but just go out and take some pictures. You will learn as you go, and it will be so rewarding. Photography is a skill that is best learned “on the job.”

*Allow yourself to make mistakes. This goes along with the first hint. If you are afraid to make mistakes, you will never experience the thrill of what you discover through those mistakes. Some of your best shots will come as a result of something you did “wrong”

*Use a tripod. As you get closer to an object, the chances for blur increase exponentially. Personally, I use a tripod and a remote shutter button, but when I don’t have the remote, I use the 2-second timer on the T3i.

*Use Live View and focus manually. The Canon Rebel T3i has a fantastic feature that makes macro photography so much easier than most other cameras. It is the digital zoom feature when in Live View. The way it works for this kind of photo is to set your lens on manual focus, then use the digital zoom at 5x or 10x so that you can fine tune your focus. This one feature is what sold me on the Canon Rebel T3i.

That’s it. Pretty simple, right? Hopefully, these few hints will get you started (and hooked).